Mom Styles Files Informant: Photographer Beth Fletcher

Family Photo


I’m rounding out this month’s Mom Style Files Family Photo Mission with our Style Files Informant Photographer Beth Fletcher. My friend and former Mom Style Files agent Melissa over a Peanut Butter in My Hair had Beth take photos of her family and I just feel in love with them.

I knew she’d have the perfect answers to my Family Photo Fashion questions.




Beth Fletcher Photography

Beth Fletcher

Age: 37

Hometown: Valparaiso, Indiana

What You Do: Natural light photographer

Blog or website

Your style in one word: Simple



What is your favorite outfit to wear for photos?

I am all about layers, skinny jeans, knee high boots, sweaters, scarves.


What is the most difficult piece of clothing to photograph?

I think the biggest issue I ever have with any single article of clothing are puffy vests. I love how they look but the collars tend to cover faces. So I am constantly pulling the vest down, opening it up, folding them over, etc.

Also, I hate white socks.


Can you give my readers some advice on how to choose outfits for family photos.

I always recommend that Mom picks out her outfit first. We are the hardest on ourselves, so I firmly believe outfit choices should be stemmed from Mom’s outfit choice. I recommend colors, some patterns, lots of layers, accessories like hats, scarves, etc. I like for clients to steer away from white, but I love off-white.


Are there any places you direct clients for style inspiration?

I have a What to Wear board on Pinterest that I think is a huge help.


Where do you find your style inspiration?

I usually go to websites or catalogs that I love, Anthropologie, Free People, West Elm, H&M, Ruum, Design Sponge.  I do not limit my inspiration to other photographers and what they are doing. I think too often photographers are so busy checking out what other photographers are doing, that they are never creating anything on their own. Pinterest is a dangerous crutch for some people. Photography is art and to make art is to create. We aren’t creating if we are constantly doing what everyone else is doing. If I am in a style/creative rut, I will go to Pinterest but I’ll do searches on clothing, food, hair, furniture, home decor, seasons, etc. I never do searches for actually sessions that have already taken place. Also, instragram is a great place for inspiration on-the-go.


Where do you shop?

Gap, H+M, Old Navy, Anthropologie, Target


What are some things to consider when planning your family photo shoot?

Obviously finding the best photographer is key. Hiring a photographer based on price is really never the best way to go. You want someone you can trust completely so that way all you have to worry about is showing up, looking fabulous and making sure everyone has food in their tummies. Photographers are paid to take the best technical photos possible, they should be expected to play the largest role creatively, properly pose each family, captivate children, capture families as people who love each other more than anyone else on earth, properly edit each image and deliver the highest quality, best looking images to a client. Something that will last forever. The role of a photographer in some families, is just as important as a family member sometimes. Think about it…as a photographer, it is our job to give something to someone that they will love FOREVER. That’s an important role. It’s a role that should never be compromised based on price. You know that saying “you get what you pay for?” Nothing is truer in this field.


Two things to think about when feeling like you’ve been punched in the gut after looking at your favorite photographer’s prices…


  1. Most photographers do not require payment in full up front. Usually a retainer of a few hundred dollars (or less) is required. The remaining amount is typically due around the time of the session. If you book your session far enough in advance, saving $40 a month until the time of the session is pretty easy. (think about what we spend $40 a month on!) Some photographers may even be open to you paying in a few installments. I know I’m okay with it.


  1. Having the most amazing photo of you and your family up on your walls is one of the most beautiful, sacred things you could ever give yourself. It’s important, it does affect you daily and it will be in your family for years and years to come. You absolutely can not put a price tag on that. How do you get that beautiful photo on your wall? By finding a GOOD, experienced photographer.


What fashion piece do you wear everyday?

So, it’s not so much fashionable as it is sad but I wear a bun in my hair everyday. Hey, I have four kids.


Your personal style idol is…

most of them come from Instagram: @ellivenstudio, @joyprouty, @whippycake and @munchkinsandmohawks (I believe you were looking for one and I listed four, but you should know that I narrowed it down from 12!)


What trends are seeing in family photography?

I love that people are really beginning to embrace the less posed photos, the genuine shots. Also, less props, which is a very good thing.


How does your individual fashion style influence your photography?

The description I gave my own personal style was “simple.” and that very much comes into play with my photography. I try not to focus on props – just photographing the love within a family in a simple, yet beautiful location.


Do you follow any fashion photographers?

Fashion photographers? I don’t think so. Do I follow people who are fashionable who take beautiful photos? Yes.


What advice would you give to aspiring photographers when taking photos of clothing and fashion? or families?

Take time to learn how to use your camera. Good photographers are not lucky, they have worked hard to get to where they are and once you learn…shoot everyday…don’t ever stop. Just focus on quality images and good lighting.


I hope this helps all of you during your family photo shoots. The first thing I’m doing is heading over to Beth’s What to Wear Pinterest page and finding some inspiration.


Well, that’s it for this Month’s Mom Style Files. Up for next month – Cute and Cozy, how to beat the cold and still look good.



If you are a mom and a fashion blogger you could be the next Mom Style Files Informant. Just click the little envelope in the header or email me at RedheadReverie {at} gmail {dot} com. 

Insta-Life Love

Insta Love



As I mentioned in Friday’s post, it’s been a busy crazy week. But these boys are my sunrise every day. I live and breathe for them, and Fan Dad {who doesn’t like his photo taken} With these three in my life I’m guaranteed to suffocate from farts, need ear plugs from all the happy loud and be doinked on the nose, and tackled from hugs.


And best of all be filled with LOVE.

Weekend Writing Prompt: Dear Iowa City

Saturdays are going to be reserved for the Weekend Writing prompt. Each weekend I’ll find a prompt whether in the numerous books sitting by my bed or online and just free-write for 10 minutes. Whatever spills forth is published, no editing or second guessing.


Dear Iowa City 2


This Saturday’s Prompt

Write a letter to your city

found in No One Cares What You Had for Lunch by Margaret Mason



Dear Iowa City


It’s been a while since we’ve been alone.


I’ve been so busy with life that I haven’t had a moment to just sit and enjoy your company.


It’s time to grab a latte, relax, and get to know each other again.


The world would stop for a moment.


The aroma of fresh brewed coffee would fill the air and the sounds of café jazz will be the soundtrack to our conversation. We would chat about random things like the weather or the crazy sweater trees and maybe the Hawkeye football team. I would tell you how much I miss the summer farmer’s market with it’s brightly colored fruits and veggies just begging to be eaten. Then I’d lament the weather, informing you that walking through the ped mall bundled up in my giant down coat and mittens just isn’t the same as summer. I’d giddily tell you how excited I am for the holidays, not just because I love turkey and Santa Claus, but because the students will be gone and I’ll finally have you all to myself.


Dear Iowa City


These conversations will remind me of days gone by and I’ll be transported back to when we first met.


It was an awkward introduction. I wasn’t sure about you at first. Everyone seemed smarter, more stylish and cooler than the nerdy girl from northern Iowa. You welcomed me with open coffee houses and free Cambus rides in the rain. Sure we’ve had our moments, like that time I drank too much and tossed my cookies in the ped mall. Yeah…sorry about that. But I made up for it when I spent some quiet afternoons biking along the river and those moments on the crew team as we let our oars slice through the smooth water.


You are more than just the bars downtown you are a way of life. You are open-minded, adventurous and welcoming. After 10 years these qualities have influenced my life too, I owe you so much. I found myself here, through education, friendship, love and pain. There’s so much more I’m looking forward to sharing with you, and I can’t wait for my boys to experience you too.


Except for the cookie tossing in the ped mall they can skip that part.

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